Why "NETFLIX" is the ultimate content marketer?
Creating excellent content builds an audience Netflix does not simply rely on others’ content to gain success; instead it revolutionised the online streaming industry by creating its own content. Now several Netflix original series are some of the most popular in the world. The success of their own content is much of what has allowed them to build a vast, loyal following. This move from investing in paid media to owned media was not without challenge or risk. Their first original series, Lilyhammer, debuted in 2012 with much scepticism and apprehension. By releasing all eight episodes of the series at once, Netflix encountered a steep upfront cost. Despite these hurdles, Netflix took the plunge and embarked on their journey to content marketing success. Use analytics to cater to customer preferences Like any excellent content marketer, Netflix uses analytics and research to constantly improve in the eyes of their customers. In 2006, before Netflix even offered a streaming service, the