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Why "NETFLIX" is the ultimate content marketer?

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Creating excellent content builds an audience Netflix does not simply rely on others’ content to gain success; instead it revolutionised the online streaming industry by creating its own content. Now several Netflix original series are some of the most popular in the world. The success of their own content is much of what has allowed them to build a vast, loyal following. This move from investing in paid media to owned media was not without challenge or risk. Their first original series, Lilyhammer, debuted in 2012 with much scepticism and apprehension. By releasing all eight episodes of the series at once, Netflix encountered a steep upfront cost. Despite these hurdles, Netflix took the plunge and embarked on their journey to content marketing success. Use analytics to cater to customer preferences Like any excellent content marketer, Netflix uses analytics and research to constantly improve in the eyes of their customers. In 2006, before Netflix even offered a streaming service, the
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OTT VS Theatres: Who's winning the war?

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An over-the-top (OTT) media service refers to a streaming media service offered directly to viewers via the internet bypassing cable, broadcast, and satellite television platforms that traditionally act as a distributor of such content. The emergence of OTT platforms has disrupted the entertainment sector. It is being propelled by the rise in the standard of living, evolution of smartphones, ubiquitous and affordable Internet connectivity coupled with increasing penetration in rural areas, and changing preferences of the audience. Content is now king in a real sense, and it is personalized and provides opportunity for wider focused distribution. A recent Boston Consulting Group report has predicted that the OTT segment in India is currently pegged at $0.5 billion and is poised to grow to $5 billion by 2023. Affordability and convenience are the key factors that have propelled the OTT revolution in India. It is noteworthy that several OTT players have been producing original shows and f
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Journalistic Challenges During Pandemic COVID-19

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This gloom that has suddenly engulfed us, these moments of grief that has shook the entire world have left us brutally rattled and humankind was totally unaware that such uttermost consequences could be caused by a sub microscopic agent someday. These darkest hours are the corroboration that this is perhaps the hardest battle ever we are fighting for survival. Amid the uncertainties of tomorrow and the fear of losing our dear ones, there is something worth clinging on to. That is faith, patience, courage and strong determination to fight back. Amid this heart wrenching situation, we're facing, when millions of lives are affected. Journalists and mass communicators should rise like phoenix from the ashes and make the world a better place to live in again. The vivid impact of this crisis has left its remarks in the field of journalism too. There are many unprecedented challenges posed by this pandemic "COVID-19"/"CORONA VIRUS" in the field of journalism that are
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Learning the Basics of SEO(Search Engine Optimization)

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  A.          What   Is    SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Search engine optimization (SEO) is basically the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video se
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