Tanmoy's Diary: Lost In Translation

An over-the-top (OTT) media service refers to a streaming media service offered directly to viewers via the internet bypassing cable, broadcast, and satellite television platforms that traditionally act as a distributor of such content. The emergence of OTT platforms has disrupted the entertainment sector. It is being propelled by the rise in the standard of living, evolution of smartphones, ubiquitous and affordable Internet connectivity coupled with increasing penetration in rural areas, and changing preferences of the audience. Content is now king in a real sense, and it is personalized and provides opportunity for wider focused distribution. A recent Boston Consulting Group report has predicted that the OTT segment in India is currently pegged at $0.5 billion and is poised to grow to $5 billion by 2023. Affordability and convenience are the key factors that have propelled the OTT revolution in India. It is noteworthy that several OTT players have been producing original shows and f...

This gloom that has suddenly engulfed us, these moments of grief that has shook the entire world have left us brutally rattled and humankind was totally unaware that such uttermost consequences could be caused by a sub microscopic agent someday. These darkest hours are the corroboration that this is perhaps the hardest battle ever we are fighting for survival. Amid the uncertainties of tomorrow and the fear of losing our dear ones, there is something worth clinging on to. That is faith, patience, courage and strong determination to fight back. Amid this heart wrenching situation, we're facing, when millions of lives are affected. Journalists and mass communicators should rise like phoenix from the ashes and make the world a better place to live in again. The vivid impact of this crisis has left its remarks in the field of journalism too. There are many unprecedented challenges posed by this pandemic "COVID-19"/"CORONA VIRUS" in the field of journalism that are ...