Back In Motion: Setting example as the best contriver of communication strategy in corporate world

Back in Motion is the British Columbia leader in rehabilitation, disability prevention and employment solutions. Since 1993, BIM has provided quality innovative solutions to workers, employers and job seekers, as well as to program funders. They have now grown to over 200 employees and contractors, and presently deliver rehabilitation, assessment, and employment programs and services in Richmond, Surrey (Newton), Surrey (Panorama), Vancouver, Coquitlam, Port Coquitlam, and Langley. Back in Motion has received recognition as an excellent workplace (Great Place to Work Institute Canada 2006-2008, including being named the #1 workplace in Canada in 2007; Psychologically Healthy Workplace Award 2009; Richmond News Profile of Excellence 2013; and as one of Canada’s Best Small and Medium Employers in Canada (Aon Hewitt 2015 & 2016). Their corporate culture is one of excellence, mutual respect, integrity, teamwork, and commitment to people. They are a growth-oriented company, and offer flexible working conditions, continuing education, and an environment for staff members to grow and develop. But what makes Back In Motion so flamboyant is their strategies administered for internal and external communication, which is making them errorless in every level of internal and external communication. But what makes Back In Motion so flamboyant is their strategies administered for internal and external communication, which is making them errorless in every level of internal and external communication. Hence the brand is making bigger name for itself in the corporate world.
Communication is a vital part of the culture. In a health care environment, communication between staff and management is just as important as the communication between staff and clients. Sensitivity to the needs and expectations of the client and the business are paramount for reaching goals at all levels. The management team shares the responsibility for internal or employee communication. Marketing and business development are responsible for external communication. The internal communication mix for Back in Motion includes formal and informal strategies, depending on the nature of the messages. Human resources issues tend to be handled on a formal and planned basis. Orientations, performance evaluations and career development initiatives are a few examples. It is important that all staff are provided with uniform information in a highly regulated sector like health care. Career development opportunities are provided for staff as a means to recognize their valuable professional contributions and continue to improve the services that the firm has to offer clients. Attending to staff needs for career development also allows the firm to remain competitive and to retain employees who might otherwise leave for opportunities at other businesses.

Back in Motion Rehab Inc. provides rehabilitation and consultancy services.

The Company offers counseling, head injury assessment, occupational rehabilitation, psychological treatment, job search support, and legal consultancy services. Back in Motion Rehab operates in Canada.

Company’s most important ongoing communication practice is face-to-face communication. Even with the multiple locations. The company still prefers to communicate face-to-face. This is accomplished through monthly operational meetings and less formal discussions with staff on a daily basis about company expectations, the company mission and vision, and the staff ’s role in reaching company goals. Print and electronic communications are used to supplement the face-to-face communication opportunities. Summaries from meetings are shared with staff who are unable to attend. Print publications are used more for external communication. E-mail provides uniform messages and reaches everyone in all locations at one time. But the quality of communication in e-mail is shallow. In this fast-paced environment, e-mail can easily be overlooked. The monthly operational business meetings held at one of the two primary sites are the best means for two-way communication when the goal is to share information with all employees at once. Of course, direct unit manager communication with staff is critical to the success of the company. Back in Motion is committed to maintaining its well-balanced organizational culture. Orientation includes a discussion about the organizational culture. Holistic internal communication practices contribute in significant ways to the growth of the company. An open atmosphere in which people feel free to communicate and contribute to the success of the business results in high quality programs and a place where employees want to be every day. In a nutshell back in black has emerged as the messiah in the spectrum of internal communication which in turn taking them at the zenith of perfect and extravagant level of external communication in comparison to other companies. Basically a good internal atmosphere administers a better external atmosphere for an organization. This is actually the root cause that BIM so tactfully orchestrates its communication strategies and as a result it pays off an awe-inspiring outcome to the company.